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Rxtome Website Redesign

Web Design

Website Design Case Study

Project Description

RxtoMe is a mobile app that allows patients with chronic diseases to refill their prescriptions and get them delivered to their home. The mobile app is constantly being updated and tested and the RxtoMe website no longer suits the product. The website design must be modified to match the user interface and it must include the new product features of the RxtoMe latest version of the app. 


Objective

The main goal of this project was to add the new features that have been implemented in the mobile app, and to refresh the style of the website to reflect the new user interface of the mobile app. 

 

Target Audience

The main audience for the RxtoMe mobile app is chronic patients that need to be refilling prescriptions continually or caretakers of these patients. The users are located in the US. It is women and men, mostly over 35 years old.  


Previous RxtoMe Website

The RxtoMe website was last updated in 2017. It was based on the first features of the RxtoMe app. The client wanted a photography website rather than an illustration based design. 

Rxtome 2017 Website

Design Process

New Proposed Website Features

Proposed Hierarchy

  1. Header
    1. RxtoMe Brings the Pharmacy to You
      The app that helps you adhere to your medications
    2. CTA
  • Video
  1. How it works
    1. You Order
    2. We Deliver
  • You Earn
  1. Track your health
    1. Diabetes: Blood glucose
    2. High blood pressure
  • TBD
  1. Earn Cash back rewards
  2. Why choose RxtoMe?

Order from your phone
Manage your medications
Track your health conditions
Free delivery of your medications
Earn cashback rewards

  1. FAQs
  2. CTA
  3. Footer

 

  1. Features
    1. Insurance Wallet
    2. Trackers
    3. Calendar
    4. Reminders
    5. Chat
    6. Weekly Score
    7. Cashback Rate
    8. Pharmacy Transfer
    9. Mobile Orders
  2. Contact Us
  3. Log In
  4. Terms of Use
  5. Privacy Policy
  6. HIPPA
  7. For Pharmacies
  8. Articles for Pharmacies
  9. Footer
    1. FAQs
    2. Features
    3. Blog
    4. Contact Us
    5. Log In
    6. Terms of Use
    7. Privacy Policy
    8. HiPPA
    9. For Pharmacies
    10. Articles for Pharmacies

Medium Fidelity Mockups

These were made in Balsamiq mockups.

Medium Fidelity Wireframes of Homepage
Medium Fidelity Wireframes of FAQs
Medium Fidelity Wireframes of Contact Us

Photo Manipulation


Motion Graphics

This is the motion graphics I created to show what RxtoMe main feature, free medication delivery.


Illustration Redesign

These are the new illustrations proposed for the website.


Icon Redesign

These are the new icons that represent the new features of the app.


High Fidelity Prototype

This is the high fidelity prototype created in Adobe Illustrator and Adobe XD and ensembled in InVision App. 

Click here to open the prototype in inVision or try it below.


Responsive Design

This is the mobile version of the RxtoMe Website.