RxtoMe Pharmacy Portal 2.0
Information Architecture | UI Design
This desktop app allows pharmacies to connect to the RxtoMe 2.0 mobile app. Through this platform, pharmacists are able to manage subscriptions, patients and prescriptions.
Project Details
My Role: UX/UI Designer
Client: RxtoMe / Prizm Media Inc.
Developers: Matthew Chan & Sean Park
Duration: 3 Months
Tools: Balsamiq Mockups, Adobe Illustrator, Adobe XD, Invision App
Problem
The users of the Pharmacy Portal 1.0 are pharmacists that are already subscribed to the RxtoMe 2.0 mobile app services.
As opposed to the RxtoMe 2.0 mobile app which was being updated and tested, the RxtoMe Pharmacy Portal 1.0 had not been updated and was missing new features.
The Marketing team started working on the RxtoMe 3.0 mobile version and the Pharmacy Portal had not been updated to even match RxtoMe 2.0.
The two interfaces did not look like they belonged to the same product.
Discovery
RxtoMe 1.0 Mobile App
These are the original screens of the first version of the RxtoMe App. It was developed and designed before I joined the team.
The beta version was still under development, when a new Marketing Director joined the company.
Once the Development team and the Marketing team started working together, they decided to create RxtoMe 2.0
RxtoMe 2.0 Mobile App
The new marketing strategy focused on giving the user a monetary incentive to use the app. It also promoted the creation of a Pharmacy Network, which meant that the subscribed pharmacies would have a Pharmacy Portal.
The main new features added were:
- Order Prescriptions
- Transfer to Pharmacy Network
- Cashback Rewards
I wasn’t part of this phase yet.
Pharmacy Portal 1.0
These are some of the screens of the first version of the Pharmacy Portal.
It included the following features:
- Change status of prescription orders.
- Buy credits (users) from the RxtoMe network.
- Send an email to their representative.
I hadn’t joined the company for this either.
RxtoMe 3.0 Mobile App
The new marketing team made the decision to redesign the UI and turn it into dark mode and add the following features:
- Transfer Medication
- Upload Prescription
- Order Refill
- Medication Reminders
- Calendar
- Trackers
- Insurance Wallet
- Tutorial
- Rewards System
Challenge: Feature Integration
The stakeholders approved the creation of the Pharmacy Portal 2.0 desktop app. However, due to time constraints and resources, the portal should have the following characteristics:
- Be shipped before RxtoMe 3.0 mobile app
- Include the features of the 3.0 version
- Match both RxtoMe 2.0 and 3.0 user interfaces.
Decision: No Pharmacy Portal 3.0 in the near future.
Challenge: Team Communication
There was a big disconnect between the Development team and the Marketing team. The only communication happened between directors, who would later share their findings with the rest of the team. The developers did not know what the designers were working on, and vice versa. No meetings, no collaboration, pure silos.
Communication was a big challenge at the beginning of this project and it was also a problem for the development of the RxtoMe User Portal project.
Research
Pharmacy Portal 1.0 Features
The original Pharmacy Portal was created to match the RxtoMe 1.0 mobile app. So it had a very basic user flow.
It included the following features:
- Change status of prescription orders.
- Buy credits (users) from the RxtoMe network.
- Send an email to their representative.
Pharmacy Portal 1.0 sitemap
Competitors’ Analysis
In order to find the best way to integrate the new features to the Pharmacy Portal 2.0, I had to compare and contrast with the competition.
RxtoMe’s main competitors are PrescribeWellness, Speed Script and SimplePractice. I created accounts for each one of the platforms to navigate their product and assess their user flow, compare features and study their user interface.
PRescribeWellness
This platform had the most valuable information for our research. Same as RxtoMe, PrescribeWellness has a B2B (community pharmacies) and B2C (patients with chronic diseases) business model.
B2B Business Model
Target Market:
Local Pharmacists / Independent Pharmacies
- Cloud-based platform – No software installation required
- Marketing Kits
- Refill Reminder
- Med Sync systems – increase maintenance prescription revenue
Goals:
- Help clients (community pharmacies) reach more patients
- Improve medication adherence and loyalty
- Improve Star Ratings, and lower DIR fees.
- Increase maintenance prescription revenue
- Increase daily scripts
- Target patients that put Star Rating in risk*
- Easier reimbursements with- billing and claim processing forms
*The Centers for Medicare and Medicaid Services (CMS) implemented the Five Star Quality Rating System to help educate consumers on quality of health care and make quality data more transparent.
B2C Business Model
Target Market:
Patients with chronic diseases / Patients in
health treatments / Pregnant women / Families
- Refill Prescriptions
- Home Delivery
- Transfer Prescriptions to a local community pharmacy
- Book Appointments with Pharmacies
- Medication Review
- Diabetes Management
- Others**
Goals:
- Provide the patients with a Pharmacy Directory
- Home Delivery (manage changes, security, synchronized
prescriptions, personalized service, “better health”)
**Custom medications, Bubble packs, Smoking cessation, Pet medications, Hormone replacement therapy, Prescribes birth control, Opioid abuse treatment,
Blood pressure checks, Medication flavoring, Medicare plan reviews, Vaccines, Once-a-month medication pickup, Weight loss programs, Biometric screenings,
Flu vaccine, COPD support, Travel vaccines, Lifestyle health, Diabetic shoes, Fall prevention, HIV management, Care services and Depression screening.
PrescribeWellness was established in 2010, in Irvine, CA. Their business models and marketing strategies had position them in the industry where RxtoMe strives to be. I did a more thorough research about the company that helped out for various case studies at RxtoMe.
It includes information regarding their:
- Product and Services
- Product Strategy
- Business Model
- Marketing
To view the full 2018 competitor’s analysis report, click here.
SpeedScript
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SimplePractice
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Features:
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Portal:
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Research Results
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Possible Features:
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RxtoMe 3.0 Features:
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Outcomes
Integrating Features
After further discussion with the team, we decided to include the following features to the Pharmacy Portal 2.0.
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The reasons why these features where included is that they meet the basic needs of the user (Pharmacies and Pharmacists) to connect properly with both RxtoMe 2.0 and RxtoMe 3.0 in the fastest time and without ignoring any of the features of the latest product release.
Ideation
Pharmacy Portal 2.0 User Flow
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1. Orders 1.1 Order Number 1.1.1 Prescription Image 1.2 Change Status 1.2.1 Rejected by Patient 1.3 Notes 2. Patients 2.1 Patient Profile 1. Orders (Sorted by Name) 3. Memberships 3.1 Membership Type 3.1.1 Terms and Conditions 3.1.2.1 Pay Per Order 3.1.3 Payment Method 3.2 Purchase History |
4. Payment Method 4.1 Credit Card 5. Inbox 5.1 Message 5.3.1 Send Email to a Patient 6. Account Settings 6.1 Pharmacy Services 6.2.1 Edit 6.2.1.1 Edit Hours 6.3 Shipping Information |
Pharmacy Portal 2.0 Site Map
Medium Fidelity Mockups
Dashboard – Activity Feed
Patients – Patient’s Profile
Representative
Credits
Patients – Patients List
Orders – Orders List
Settings – Pharmacist Profile
Settings – Pharmacy Profile
Medium Fidelity Mockups
Using Balsamiq Mockups app, I created medium fidelity screens based on the new approved user flow and site map. I used these screens later to create a prototype that was used for testing.
These are some examples of the screens:
Medium Fidelity Prototype
Using InVision App, I put together the medium fidelity prototype to test the new proposed features and user flow. Due to lack of resources, the protype was only tested by volunteer employees of Prizm Media who helped us figure out if the proposed flow was usable and navigable.
Prototype
Desktop Version High Fidelity Mockups
After testing the medium fidelity prototype internally and after considering the Product Owner’s business model, the results made us made little changes to the labelling and position of certain elements. However the user flow worked.
These are some of the screens of the high fidelity mockups for the RxtoMe Pharmacy Portal 2.0 Desktop version. You can view all the screens in the prototype.
Click here to view in InVision App.
Log In
Orders List
Patients List
Memberships
Patient Summary
Patients List and Patient Summary
Order Details
Account Settings – Pharmacy Services
Desktop Version High Fidelity Mockups
After testing the medium fidelity prototype internally and after considering the Product Owner’s business model, the results made us made little changes to the labelling and position of certain elements. However the user flow worked.
These are some of the screens of the high fidelity mockups for the RxtoMe Pharmacy Portal 2.0 Desktop version. You can view all the screens in the prototype.
Click here to view in InVision App.
Account Settings – Pharmacy Services
Log In
Memberships- Purchase History
Messages – Search or start new Message…
Orders – Note Added
Orders- Landing Page
Patients – Patient Profile – Insurance Image
Patients
Payment Method
Mobile Version High Fidelity Mockups
I had to create a few high fidelity screens for the developers to use as a guide for the responsive version. Some of those screens are the following:
Log In
Mobile Menu
Order List
Order List – Order Information
Order List – Doctor Information
Memberships – Payment Method
Memberships – Purchase History
Account Settings
Patient Details
New Message
Message Active Patient
Message Inactive Patient
Search Messages
Memberships
Implementation
Front End Development
All the implementation for this project was under the responsibility of Mattew Chan and Sean Park. I was resposible to share with them the Adobe XD export file that includes all the specs for developers. I was available for any communication with them regarding any doubts or questions they may have.
Testing
High Fidelity Prototype – Desktop Version
Unfortunately, due to resources and time, the only testing we were able to do was internal with company volunteers. I put together this high fidelity prototype for their use. Any feedback was added to the developer’s notes and implemented in the final product.
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