Tomatillo

Mexican Cuisine

tomatillo mexican cuisine branding design


PROJECT DESCRIPTION

"Tomatillo" Mexican Cuisine

Tomatillo is a Mexican restaurant that strives to create healthy, organic and fresh food. It promotes the local farmer markets and all of the products used are organic and locally grown. Its mission is to have a low-impact in the environment by using compostable packaging. Mexican food has the reputation of being greasy, and not the most healthy. Tomatillo’s concept is to give a healthy approach to Mexican cuisine.

Objective

Create the concept and logo for an organic Mexican restaurant. The main focus of the business should be to create healthy, organic and fresh food. It should promote a sense of community, local farmer markets and low-impact in the environment.

Target Audience

The restaurant would be located in Vancouver. It is targeting a youth audience that likes Mexican cuisine and that is interested in healthy, organic food. The business has affordable prices and it promotes locally grown produce. The ideal persona for this place would be a young adult between 25 and 35 interested in low-impact in the environment, healthy lifestyle and local support.

Design Process

Sketches

tomatillo mexican cuisine branding design

Primary Logo

tomatillo mexican cuisine branding design

Secondary Logo

tomatillo mexican cuisine branding design
tomatillo mexican cuisine branding design

Black and White Logo

tomatillo mexican cuisine branding design


Typography and Colour Palette

tomatillo mexican cuisine branding design



Design Applications

T-Shirts

tomatillo mexican cuisine branding design

Paper Bags

tomatillo mexican cuisine branding design

Website Proposal

High Fidelity Wireframes

Menu

tomatillo mexican cuisine branding design

Locations

tomatillo mexican cuisine branding design

Contact

tomatillo mexican cuisine branding design

Order Online

tomatillo mexican cuisine branding design